Let’s rejoice in the beautiful game

Ah, the World Cup. I have been waiting for June 11, 2010 since Italy beat France in the 2006 final. I still hold that if Zidane hadn’t headbutted his way out of the game, France would have taken it all. But that’s besides the point…

Nike has taken World Cup advertising to a whole new realm of entertainment and chills with its “Write the Future” campaign.

This 3 minute film takes a number of world class soccer players (including Cristiano Ronaldo, Wayne Rooney, Ronaldinho, and Landon Donovan – just to name a few), tennis star Roger Federer, basketball legend Kobe Bryant, and Homer Simpson (yes, from The Simpsons) and strings them all together in an incredible series of clips to make potentially the most epic soccer commercial I have ever experienced. If you haven’t watched it yet, do so now:

This and the tournament’s hit theme song, Wavin’ Flag (Celebration Mix) by K’naan, have brought the World Cup to the front of everyone’s mind and kept it there.

2 days. Vive la France! (And USA, too.)


~ by Jamilyn Mohr on June 10, 2010.

One Response to “Let’s rejoice in the beautiful game”

  1. Looks good! Loving the header and layout

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